My goal is to deliver joyful, memorable experiences and products. I thrive on the challenge of simplifying complexity. I practise a cross-disciplinary approach blending UX, Branding and Visual Design. My curiosity for combining different design specialisations produces a diverse creative synthesis.
I advocate for Human-centered Design and apply a Product Mindset to evolve solutions. This produces an iterative design process directed to emerging demands or business opportunities. I align my design thinking and methods to the goals or behaviours of target audiences. I am passionate about design that is user-focused, collaborative and accessible.
I have 15+ years professional experience working with innovative organisations big and small. In tandem with my commercial work, I have lectured at the University of Arts London for over 10 years. I have taught at Central Saint Martins, London College of Communication and Chelsea College of Arts.
