My goal is to create joyful, memorable experiences and products, thriving on the challenge of simplifying complex ideas. I take a cross-disciplinary approach, blending UX, branding, and visual design. My curiosity for merging design specialisations leads to a diverse and innovative creative output.
I advocate for human-centered design and apply a product-focused mindset, using an iterative design process that adapts to emerging needs and business opportunities. My design thinking and methods align closely with the goals and behaviours of target audiences. I’m passionate about creating designs that are user-focused, collaborative, and accessible.
With over 15 years of professional experience, I’ve worked with innovative organisations, both large and small. Alongside my commercial work, I’ve lectured at the University of the Arts London for over 10 years, teaching at Central Saint Martins, London College of Communication, and Chelsea College of Arts.
